HEINEKEN: SOCIAL OFF SOCIALS
The Ask
Capture a nightlife experience while preserving a phone free environment.
The Idea
Delayed delivery turned a phone free night into a shared memory reveal.
The Need
Document the event without pulling guests out of the experience.
The Solution
Pre event sign up and post event gallery delivery that kept the night device free.
The Challenge
Collect CRM, capture content, and distribute moments without damaging the guest experience or breaking the phone free concept while still enabling social reach.
Phone Free Social Atmosphere
Candid Nightlife Interactions
Cheers Everywhere
VIP Performance
The Sign Guy
Photo Moment
The Results
Impulse protected the integrity of a phone free experience while still capturing the full energy of the night. Guests remained fully present as moments were documented quietly in the background and revealed afterward through personalized galleries. The delayed delivery created renewed excitement post event while giving Heineken valuable CRM connections to extend the relationship beyond the night itself.
Take the Next Step with Impulse
Start your journey toward more engagement, greater social reach, and data driven decisions. Use Impulse and unlock your events' full potential.