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Event Retargeting Tags for Signup and Galleries
Reach guests after the event through your own ad accounts. Add Meta Pixel and Google Ads Tag to signup and gallery pages.
Event Retargeting Workflow
Signup and Gallery
Guest visits and engagement
Your Advertising Tags
Meta Pixel
Google Ads Tag
Your Ad Accounts
Audience rules
Campaign creative and budget
How Do Event Retargeting Tags Work?
Add Your Tags
Impulse can place your Meta Pixel and Google Ads Tag on signup and gallery pages.
Set the Audience Rules
Use eligible recorded activity to define audiences in your ad accounts.
Run Your Campaign
Your paid media team manages the ads, creative, budget, and targeting.
Frequently Asked Questions
Where does the audience live?
In your own Meta and Google Ads accounts, where your team manages campaigns.
Does every attendee enter the audience?
Audience inclusion depends on the configured tags, permissions, platform eligibility, and recorded activity.
Do we need to decide on this before the event?
Plan tags, consent, and audience rules before launch so relevant event activity can be captured.