Vita Coco Hydration Tour
The tour recap connected captured profiles and content activity with estimated social reach.
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Event ROI Reporting Your Team Can Use
Show your team what the event delivered. Bring signups, photo engagement, and audience results into a report with clear definitions.
Example event report
insights.gradient.com / loccitane-amande-cafe
Amande Cafe Insights
Powered by Impulse
Live report
Signups over time
VIP peak
BuildVIPPublicWrap
Download signal
High intent
Estimated story impressions
690K+
Audience profile
21-2425-3435-5455-6465+
Content behavior
Gallery views1K+
Downloads2K+
What Goes Into an Event ROI Report?
Gather the Results
Bring together signups, gallery views, photo downloads, and guest responses.
Explain the Impact
Connect those results to the event’s goals and separate measured outcomes from estimates.
Share the Recap
Show your team which event goals you met and what to improve next time.
Impulse at Real Events
Veuve Clicquot Polo Classic
The event recap tracked gallery views and photo engagement after the Polo Classic.
Frequently Asked Questions
Does engagement prove revenue?
Engagement and revenue are different measures. Revenue claims need downstream data and an agreed attribution method.
Can estimated reach be included?
Where used, estimates should be labeled and accompanied by their method and assumptions.
What belongs in the report?
The event goals, relevant metrics, their definitions, audience context, and useful next steps.