Vita Coco Five city tour Sampling activation

Case study · First party data

Hydration Tour

Impulse turned a fast Vita Coco sample handoff into opted in contacts, branded photo delivery, and measurable post stop engagement.

Across five one day city stops, most guests were passing through. Impulse added the digital layer that captured the relationship before the moment disappeared.

First party capture

Impulse turned a walkaway sample into 450+ reachable CRM profiles.

The reference point is the normal sampling outcome: a bottle leaves the table and the person disappears.

Without Impulse

Sample taken

No contact, no consent, no post stop relationship

With Impulse

450+ profiles

Reachable contacts with gallery activity and audience insight

Impulse CRM

Vita Coco tour

Live capture

Contacts

450+

Views

1,600+

Downloads

650+

GuestSourceSignalStatus

Guest 024 Los Angeles Gallery viewed Active

Guest 118 City stop Photo saved Engaged

Guest 207 Tour stop Offer sent Opted in

VCAMJLKSRTMP

hundreds more profiles

Social amplification

Downloads gave the activation an estimated 200K+ impressions.

The reference point is not photo volume. It is save intent. A downloaded, watermarked image can keep travelling after the one day stop ends.

VC

Share ready photo

Pit Stain Pit Stop

650+

downloads

Guests saved branded content

200K+

impressions

Estimated social reach from saved assets

Watermark

brand carried

The Pit Stain Pit Stop mark stayed on the image

The core value

Vita Coco did not only hand out samples. It built a reachable audience from them.

The activation was intentionally quick. People walked up, cooled down, took a bottle, and moved on. Without a digital layer, that interaction would have been anonymous.

Impulse made the value exchange feel natural. Guests opted in to receive their photos and offer. Vita Coco received first party contacts, content engagement, and a clearer picture of who the tour reached.

01

Sample

A guest stopped, grabbed a cold Vita Coco, and had a short brand interaction.

02

Opt in

Impulse made the exchange useful by giving the guest a reason to share a phone number.

03

Gallery

Their branded photo gallery arrived by text with a simple offer attached.

04

CRM

Vita Coco left each stop with consented contacts and audience insight instead of anonymous sampling.

Guest journey

One quick opt in carried the guest from the street to a branded gallery.

The message flow stayed simple because the interaction was simple. It thanked the guest, delivered their action shots, and attached a Vita Coco offer while the brand was still fresh in their mind.

1,600+

Gallery views

50%+

Image click rate

8,000+

Unique photos captured

5+

Downloads per active downloader

9:41

Info

Selfie

Photos

Vita Coco

Pit Stain Pit Stop

Get your photos from the Pit Stop

Sign up once to receive your action shots, Vita Coco updates, and your offer from the tour.

Phone Number *

9:41

VC

Vita Coco

Thanks for cooling off with us at the Vita Coco Pit Stain Pit Stop. We hope you left feeling refreshed.

2:14

Your action shots are ready for you here: gallery.impul.co

2:14

Message attachment

2:15

And 50% off Vita Coco is waiting for you here.

2:15

iMessage

First party data

The dashboard showed who opted in, when each stop peaked, and which audiences showed up.

For a sampling tour, the contact record is the durable asset. Impulse gave Vita Coco a way to measure participation across stops and understand the audience beyond bottle count.

Signups by stop

Peak signup activity came from the first stop, then repeated across the tour.

450+ total

Jul 24

Launch stop Peak activity

Aug 2

City stop Strong capture

Aug 8

City stop Steady capture

Aug 15

City stop Sampling day

Aug 22

Final stop Sampling day

Audience intelligence

25 to 34 was the strongest known segment.

Estimated from usable guest selfies. The useful point is not just demographics. It is that a casual street sample became an audience record the brand could learn from.

Female Male

25 to 34 Top known segment

35 to 54 Second segment

21 to 24 Younger adults

55+ Smaller segment

Brand afterlife

Watermarked photos kept Vita Coco visible after the sample was gone.

Guests did not receive generic photos. The Pit Stain Pit Stop mark travelled with the downloaded image, so a repost, group text, or camera roll revisit kept the activation branded.

Modeled social amplification

Gallery ›

Download ›

Camera roll ›

Story ›

Feed ›

Friends

Based on saved images and the existing Impulse amplification model, the tour created an estimated 200,000+ potential social impressions from content guests chose to keep.

9:41

Vita Coco

Pit Stain Pit Stop

Your action shots

Photos are added to your gallery as they are captured at the stop.

Download and share your favorites

Pit Stain Pit Stop

Curated for you by Impulse

Impulse

Why it matters

The sample was the moment. Impulse made sure the moment left something behind.

The experiential build created attention on the street. Impulse preserved the part a brand can use later: consented contacts, saved content, audience insight, and an offer touchpoint.

Anonymous sample

A bottle leaves the stand. No audience record remains.

Captured relationship

Impulse preserves the contact, gallery action, offer touchpoint, and audience signal.

CRM export

Owned audience

Gallery behavior

Measured intent

Watermark

Brand recall

This is not a disclosed budget comparison. It shows the business shape: a short street interaction usually fades, while the Impulse layer turns it into assets Vita Coco can measure, export, and follow up.

In the field

The pictures show why speed mattered.

The tour lived on sidewalks, plazas, and busy city corners. Impulse worked because it fit that pace: quick opt in, useful follow up, and a branded photo moment guests wanted to keep.

Vita Coco cartons displayed with coconuts in a basket

Vita Coco products arranged on the sampling counter

Takeaway

Impulse gave Vita Coco something the sampling table alone could not.

It converted passing attention into owned audience records, returned branded content to guests, and gave the team a measurable view of a five city activation after the last bottle was handed out.

For your next activation

Turn fast sampling moments into first party data with Impulse.

Impulse gives guests a reason to opt in, receive their content, and stay connected after the handoff is over.

Book a demo for your next activation