Case Study / Sport and Hospitality
A PGA Tour Signature Event where premium hospitality became a measurable brand channel. Every VIP and General guest met with tailored messaging, instant content, and interactive prompts.
Every registrant, VIP or General, becomes a first-party profile with preferences, brand NPS, and source attribution attached.
Opted into extended data capture, deepening preference insights for Genesis.
Tailored by audience and time of day, every message also a branded Genesis touchpoint. All over WhatsApp and SMS, no app required.
At the Genesis Invitational, Genesis wanted the hospitality experience to feel premium while also creating a natural way to understand their guests beyond a standard sign up form. Impulse delivered separate journeys for VIP and General guests, instant photo delivery through Genesis Photo Drive, and interactive touchpoints throughout the event.
One platform built for two distinct audiences. VIP and General guests followed separate registration flows before receiving instant photography, messaging, and interactive prompts that captured meaningful CRM and preference data for Genesis.
Choose your access to unlock the right experience. VIP and General guests each follow a tailored journey.
Two paths route each guest into the right journey. VIPs get Skybox and Hat Bar moments. General guests get tee times, the hunt, and vehicle preferences. No app required.
Welcome to Genesis Invitational. We'll send your pictures as they're taken today. Use our wayfinding map to plan your day, and hop on the complimentary Genesis Shuttle to visit us at Genesis Lounge at 14.
Your first Genesis photo is ready. Don't forget to tag @Genesis_USA.
Photos, event maps, and Genesis branded assets are delivered instantly through Genesis Photo Drive over WhatsApp and SMS.
Spot a favorite Genesis vehicle today? Share your dream car, and let us know how likely you'd recommend Genesis. Reply 1 to 5.
5
Thank you for replying. Your submission has been received, and you've been entered into the draw.
Vehicle preferences, brand recommendation scores, and Drive & Seek responses capture engagement data as guests explore.
Every opt-in becomes a first-party profile carrying access tier, vehicle preference, source, and attribution. Synced into HubSpot or Salesforce.
Insights and reporting around guest engagement, audience characteristics, behavioral trends, and overall event performance.
Tournament wayfinding
Wayfinding through a shared map, not posters, printed handouts, or on-site signs. Every guest got it straight to their phone.
Heading to Lounge 14? Hop on the Genesis Shuttle near Hole 9. It runs every 10 minutes.
Show me the map
Messaging with purpose
One opt-in unlocked the entire guest journey. From navigation and event updates to instant photography, guest satisfaction prompts, social amplification, and brand callbacks, every interaction served a clear purpose for the guest and a branded moment for Genesis.
The tournament, frame by frame
Across the PGA tournament footprint, Impulse connected the sport, hospitality, sponsor activations, and guest interactions into one unified experience.
A scene from the day at Riviera, captured the moment it happened.
Real moments, sent to real phones in real time.
Photo Drive on duty across the tournament footprint.
Premium hospitality touchpoints connected back to the guest journey.
A capture-ready environment built around guests and the Genesis brand.
Another frame headed straight for someone's Photo Drive.
VIP and General guests captured across both registration paths.
Tailored hospitality, wayfinding, and content messages across the tournament.
Instant photos delivered to guests, ready to post and share.
Genesis had already created a premium hospitality environment. Impulse helped quantify the value behind it, capturing meaningful first-party and preference data through instant content delivery, interactive prompts, and branded guest sharing.
Engagement, not estimation
Roughly 3 times the typical cold email response rate of around 3 to 5 percent. Guests did not just receive messages, they replied to them.
From an attendee
"The whole day just flowed. I never had to ask where to go, and I loved every photo, delivered before I'd even left the green."Keri M. / Attendee, Genesis Invitational 2026
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