20
Messages per guest over four days
Impulse sent each guest what they needed to know for the day: where to be, when their shuttle left and who they were playing with.
97% stayed subscribed
SchedulesShuttlesFoursomes
Genesis Presidents Cup 2026, Chicago
Genesis hosted VIP guests in Chicago for four days around the 2026 Presidents Cup. Impulse was their luxury digital concierge, guiding each guest seamlessly from the Waldorf Astoria to Medinah, Chicago Golf Club and the farewell dinner.
1K+
Photos captured across the weekend
Impulse delivered the photos from the golf, the dinners and the evenings to each guest’s private gallery.
9 saved per guest who downloaded
GolfDinnersEvenings
How Impulse told guests when and where to meet
The weekend moved between the Waldorf Astoria, Medinah Country Club, Puttshack and Chicago Golf Club. On the final day of the Presidents Cup, guests went straight from Medinah to dinner without returning to the hotel. Impulse sent a reminder 20 minutes before each shuttle from the hotel and told guests where to find the Genesis host team after play. Guests could reply in the same thread; the replies shown on this page are examples.
Why guests needed it
Shuttles left the hotel at set times, one as early as 6:00 AM, and the final day ended at a different venue from where it began.
What guests received
A text before each departure from the hotel and a meeting point for the ride on to Puttshack.
9:41
G
GenesisiMessage
What a Genesis guest saw on their phone
Guests signed up once, with no app to download. From then on, Impulse sent everything to one SMS thread: where to be each evening, when each shuttle left and where to find their photographs.
9:41
Information
Take a selfie
Enjoy!
Welcome to Genesis Presidents Cup
Sign up to receive key schedules and updates throughout the weekend.
Sign up before arrival
Guests joined from a link before the weekend began. Returning guests were already on the list from a previous event.
9:41
G
GenesisWelcome to the 2026 Genesis Presidents Cup in Chicago! This will be your go-to channel for event information and instant photo sharing.
1:00 PM
Good afternoon, Alex, Welcome to Chicago! We hope you enjoy your stay at the Waldorf Astoria, home to the Genesis Hospitality Lounge throughout the weekend.
1:05 PM
Our private architectural cruise departs soon—our first outing, no clubs required. Please meet the Genesis team in the lobby by 5:30 PM.
5:10 PM
Thanks, see you at 5:30!
5:12 PM
iMessage
Personalized welcome to Chicago
Every message was personalized with the guest’s name. On arrival day, Impulse welcomed each guest and sent the evening plan, from the lobby call to the river cruise.
9:41
Welcome to the gallery
Pictures will appear in this gallery as they are taken.
Help your friends get their photos
Curated for you by 
Private gallery
The gallery filled up as the weekend went on, and the farewell message sent guests back to it.
Four days of golf and hospitality in Chicago
Golf carts ready at sunrise at Chicago Golf Club.
How the Genesis hospitality team managed guest messaging for the weekend
Every message went out in the Genesis Hospitality Team’s name. The team’s messages for each day were set up in Impulse in advance, with versions for each guest group, and Impulse showed the team how guests used their messages and galleries.
impulse.app / genesis / messaging
Presidents Cup 2026
Hospitality itinerary
Arrival welcome
Good afternoon, {first name}, Welcome to Chicago!
Personalized for each guest Scheduled
1 Sat 26 · Arrival and river cruise
2 Sun 27 · Medinah and Puttshack
3 Mon 28 · Chicago Golf Club
4 Tue 29 · Farewell gallery
Message control
Every day of the weekend was scheduled in advance, with each guest’s name on every message.
impulse.app / genesis / insights
Event insights
Messages, galleries and downloads
Guest activity
ArrivalMedinahGolfFarewell
Opened photos saved
Over half
Guest replies
Always on
Two itineraries
Each guest group received its own schedule where its plans differed
Personal details
Each guest’s first name filled in on every message
Gallery attention
Views, photo opens and downloads across the weekend
Returning guests
A third of guests were already on the list from a previous event
Audience reporting
Genesis saw how guests used their galleries across the weekend, without any guest data made public.
Genesis gave its guests one concierge text channel to follow for four days, with no app to download and no printed itinerary to carry.
Impulse handled the rest: each day’s plan by name, the shuttle calls from the hotel and the photos to take home.