Lead Retrieval App That Turns Booth Photos Into Leads
Impulse is a lead retrieval app for trade show booths. Visitors opt in to get their photo from your booth by SMS or WhatsApp, one photo signs up a whole group, and every lead syncs to HubSpot, Salesforce or Dynamics 365 with consent. No app for visitors to download.
Booth leads
Synced to CRM- AJ
Avery Johnson
Opted in by SMS
- ML
Mason Lee
Opted in by WhatsApp
What Is a Lead Retrieval App?
A lead retrieval app collects the contact details of people who visit your booth, so your sales team can follow up after the show. Impulse builds trade show lead retrieval around a photo. Visitors stop for a photo, opt in to receive it, and leave as a lead with their consent recorded.
Planning your whole booth strategy? Read our guide to trade show lead capture.
How Lead Retrieval Works at Your Booth
Take a photo at the booth
Your booth staff take a photo of a visitor, or of the whole group they came with, in the Impulse Brand Ambassador app.
Visitors opt in for their photo
Each visitor gives a phone number and opts in to get the photo. Visitors can also scan a QR code at the booth and sign up on their own phone.
The photo arrives and the lead syncs
Each visitor gets the photo by SMS or WhatsApp. Their contact details, answers and consent go to your guest list and your CRM.
Capture a Whole Group With One Photo
Visitors often arrive at a booth together: a buying team, a few colleagues, partners from the same company. Your staff take one photo of the group and add each phone number in the same flow.
Everyone in the photo gets it by text and joins your lead list. Each group photo grows your list by the size of the group. See how the brand ambassador app signs up a whole group from one photo.
Group photo signup
Add a phone number for each guest in the photo
- Guest 1
+1 (305) 555-0142
- Guest 2
+1 (305) 555-0157
- Guest 3
+1 (305) 555-0163
Fast Lead Retrieval for Busy Trade Show Booths
A photo takes seconds, so your team can keep the line moving when the booth is busy. Visitors who prefer to do it themselves scan a QR code and sign up in about 30 seconds.
Photos reach visitors by SMS or WhatsApp within 60 seconds, often before they leave the booth. That gives your staff a natural reason to start the conversation.
Lead Retrieval for Trade Shows: Features
Photo-based opt-in
Visitors opt in because they want the photo. Every lead comes with recorded marketing consent, ready for your follow-up.
One photo for the whole group
Photograph a team of 4 and add each phone number in the same flow. All 4 get the photo and join your lead list.
Qualifying questions
Add the questions your sales team needs, like company, role or product interest, to the signup.
Image recognition for photographer shots
If a photographer covers the booth, image recognition matches each shot to the right visitor and sends it to them within 60 seconds.
Branded photos and galleries
Put your logo or a booth frame on every photo. Each visitor gets a personal gallery with your brand on it.
Follow-up by SMS or WhatsApp
Send a thank-you, a meeting link or a survey by text to visitors who opted in, while the show is still on.
Sync Booth Leads to Your CRM
Every lead your booth captures goes to HubSpot, Salesforce or Microsoft Dynamics 365 as visitors sign up. Each contact arrives tagged with the event, with consent status, signup answers and a link to their photos.
Your Impulse team maps the fields before the show. See how event CRM integration works.
What Are Your Trade Show Leads Worth?
Estimate the value of the contacts your booth collects with the event lead capture calculator, then check the return on the show with the event ROI calculator.
Booth photos also travel. At Rare Beauty's fragrance launch in LA, guests shared their event photos and Impulse drove 450M+ potential reach in 48 hours and $36M in media value. See how Rare Beauty reached 450M+ people with event photos.
Lead Retrieval App FAQ
What is a lead retrieval app?
A lead retrieval app lets your booth staff collect visitor contact details at a trade show or conference and send them to your sales team. With Impulse, visitors opt in to get a photo from your booth, and each lead goes to your guest list and your CRM.
How does photo-based lead retrieval work?
Booth staff take a photo of a visitor or a group in the Impulse Brand Ambassador app and add each phone number. Every visitor gets the photo by SMS or WhatsApp and opts in to hear from you, so each photo becomes a lead with consent.
Can we capture a whole group with one photo?
Yes. Take one photo of 1 or more visitors and enter each phone number in the same flow. Everyone in the photo gets it by text and joins your lead list.
Which CRMs does Impulse sync trade show leads to?
HubSpot, Salesforce and Microsoft Dynamics 365. Your Impulse team maps your signup fields before the show, and every lead arrives with consent status, signup answers and a link to their photos.
Do booth visitors need to download an app?
No. Visitors get their photos by SMS or WhatsApp, in the messaging apps they already use. Only your booth staff install the Brand Ambassador app, on an iPhone.
Does the lead retrieval app need an internet connection?
Yes. Photos upload over Wi-Fi or mobile data, so confirm connectivity at the venue before the show.
Can visitors sign up without booth staff?
Yes. Put a QR code on the booth. Visitors scan it, sign up in their mobile browser in about 30 seconds and get their photos too. You can run both at the same booth.
Is lead data secure?
Impulse is GDPR compliant and approved under the EU-U.S. Data Privacy Framework and its UK Extension.
Read more about how Impulse protects guest data.
Bring Impulse Lead Retrieval to Your Next Trade Show
See the booth signup, the group photo flow and your leads landing in your CRM on a 30-minute demo.