1,950+
First-party profiles captured in 3 days
Every guest who wanted their photos gave Fandom a phone number, an email and a selfie. No app required.
77% signed up with a brand ambassador
PhoneEmailSelfie
Fandom L.A. Comic Con 2026, Los Angeles
Fandom captured 1,950+ first-party profiles in 3 days at L.A. Comic Con. Impulse sent every guest their event photos by SMS, then kept the conversation going in Fandom’s name.
10,200+
Photos downloaded, about 5 per guest
Impulse sent each guest their photos from the Fandom booth by SMS, ready to save and share.
Under 1% opted out
PhotosSMSDownloads
How Fandom turned a photo booth into first-party data
Guests lined up in costume at the Fandom wall all weekend. To get their event photos, each one signed up with Impulse in seconds. Fandom left L.A. Comic Con with 1,950+ guests it can reach directly by SMS and email.
The official L.A. Comic Con cosplay meetup, sponsored by Fandom.
First-party data from the Fandom booth
Every guest who signed up became an opted-in first-party profile for Fandom: a phone number, an email, a selfie, and where and when they signed up.
1,950+
Opted-in first-party profiles
From 3 days at L.A. Comic Con, each one reachable by SMS and email.
MT
Maya Torres
Fandom LACC 2026 / Los Angeles
Phone numberEmailSelfie
Opted in / Fandom
NamePhoneSourceSigned up
Maya Torres (213) ••• ••48 In person Just now
Jordan Kim (323) ••• ••13 In person 2 min
Ana Ruiz (818) ••• ••90 QR code 4 min
Chris Patel (626) ••• ••27 In person 7 min
What the profiles show
Signed up with a brand ambassador
77%Stayed subscribed after 11,600+ messages
99%Aged 25 to 34, the largest group
45%Without the signup at the booth, these guests would have left L.A. Comic Con without giving Fandom any first-party data.
What a Fandom guest saw on their phone
Guests signed up once on a Fandom-branded page. Impulse then sent 4,400+ photos by SMS across the weekend, in a thread where guests could reply and ask questions.
9:41
Information
Take a selfie
Enjoy!
Get your photos from Fandom LACC 2026
Complete this quick sign up to make the most of this event and never miss a photo.
Sign up at the Fandom booth
Guests gave a phone number, an email and a selfie on a Fandom-branded page. No app required.
9:41
F
FandomWelcome to the Fandom Photo Experience at L.A. Comic Con! We’ll send the photos we take in our booth directly to your phone! Check out Fandom’s LACC programming recommendations and play today’s Cross Connect here: https://comicconla.fandom.com/wiki/Special:GameUtility/LACCDailyUpdate
11:42 AM
When are the cosplay meetups?
11:44 AM
Today in the South Hall Lobby! The Ultimate meetup for all cosplayers starts at 12:00pm.
11:45 AM
Your photos are ready! Here is your gallery, we’ll add more photos as they come in: gallery.impul.co/fandom-lacc-26
11:51 AM
11:51 AM
These are amazing, thank you!
11:53 AM
Can I come back for more photos tomorrow?
11:53 AM
Of course! Photographers will be available in the Fandom Booth all day.
11:54 AM
iMessage
Two-way messaging with Fandom
Guests got a welcome, their gallery link and answers to their questions in one SMS thread. The replies shown are examples.
9:41
Welcome to the gallery
Pictures will appear in this gallery as they are taken.
Help your friends get their photos
Curated for you by 
A personal photo gallery
Image recognition matched each guest to their photos, and new photos kept arriving across all 3 days.
How Impulse messaged guests across the convention
Impulse sent 11,600+ messages in Fandom’s name over 3 days. Each one gave guests a next step: open Fandom’s picks, follow Fandom on Instagram, find a meetup or come back to the booth. Only 12 guests opted out.
Traffic to Fandom’s own content
In the welcome message, at signup
Check out Fandom’s LACC programming recommendations and play today’s Cross Connect here.
700 clicks to Fandom’s L.A. Comic Con picks and its daily Cross Connect game.
Instagram follows for Fandom
Right after the first gallery link
Follow @getfandom on Instagram for more LACC coverage!
Guests got the handle with their photos, when they were most likely to post.
Directions on the show floor
For the meetups Fandom sponsored
L.A. Comic Con Official Cosplay Meetups sponsored by Fandom are today in the South Hall Lobby! 12:00pm - Ultimate (ALL Cosplayers) 1:00pm - Star Wars 2:00pm - DC Comics…
Guests knew where and when to find each Fandom-sponsored meetup.
Repeat visits to the booth
At the end of each day
See you tomorrow on the show floor! Photographers will be available in the Fandom Booth all day.
Guests who had signed up were invited back the next morning.
How Fandom managed messaging and reporting in Impulse
Every message went out in Fandom’s name, set up in Impulse before the doors opened. Impulse reported who signed up, what they opened and how old the audience was, with the 25 to 34 age group making up 45% of known guests.
impulse.app / fandom / messaging
Fandom LACC 2026
Guest messaging
Welcome message
Welcome to the Fandom Photo Experience at L.A. Comic Con!
Sent at signup Automated
1 Gallery link and Instagram follow
2 Cosplay meetups in the South Hall Lobby
3 End of day and post-event survey
Message control
The welcome and gallery messages went out automatically, and Fandom’s daily updates were scheduled in advance.
impulse.app / fandom / insights
Audience intelligence
Estimated from guest selfies
Age
21-2425-3435-5455-6465+
Top segment
25 to 34
Audience split
Even
Brand link
Clicks to Fandom’s LACC picks and Cross Connect
Photo saves
Downloads per guest across the weekend
Audience reporting
Fandom saw the age and make-up of its audience, estimated from guest selfies, with no guest data made public.
Fandom gave guests their event photos and left L.A. Comic Con with 1,950+ first-party profiles it can reach again.
Impulse ran the signup, the photo delivery by SMS, the two-way messaging in Fandom’s name and the reporting on who its guests were.