700+
Fans opted in
4.5K+
Photos captured
1.5K+
Gallery views
5.5K+
Messages sent
Fandom Party San Diego, CA Comic-Con 2026
Case Study / Fan Experiences
Fandom Fandom Party at SDCC 2026
How one Comic-Con party became personalized fan content, live activation traffic, and a permissioned audience that lasted beyond the night.
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Why it worked
Built for audiences who want to participate, not just attend.
At fan events, identity, characters, communities, and shared worlds are already part of the experience. Impulse made that participation useful to the fan and measurable for Fandom.
01
Personalized fan content
Every opted-in guest received a personal gallery from photographers working across the party.
02
Live activation traffic
Timely messages moved fans toward partner moments, including Xbox Halo Land and VIP experiences.
03
A permissioned audience
The value exchange created a direct relationship Fandom could continue after the final photo.
The fan journey
One selfie. Every moment.
The exchange was simple enough to understand in seconds and valuable enough to keep fans engaged all night.
01
Join with a phone number and selfie
No app download. One quick opt-in opened the experience.
02
Get matched to every photo
Impulse built a personal gallery as photographers captured the party.
03
Receive content and live prompts
Photo alerts and activation messages traveled through the same channel.
Made to share
Social-ready fan content
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The proof
Fans did more than open the gallery.
They explored, downloaded, returned, and overwhelmingly kept the relationship open.
1.2K+
Gallery image clicks
950+
Images downloaded
78%
Clicks became downloads
98%
Stayed opted in
Live activation message
“Head over to The Float for Xbox Halo Land. Jump on the gaming stations and don’t miss the live reveal.”
400+ fans reached
Made for the community
The content looked like the fans.
Cosplay, friendship, and the event world made every delivered image feel native to the community—not like generic event coverage.
Cosplay
Self-expression became the content.
Community
The best moments were social and shareable.
Brand world
Event identity stayed in every delivered frame.
For fan-first brands
Make every fan part of the experience.
The same system can turn character moments, creator appearances, gameplay, and community energy into content fans value and relationships your brand owns.
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