450M+
Potential reach
Impulse drove 45% of the event's 1B total reach
Driven by guest, influencer, and earned posts in 48 hours.
Influencer event Los Angeles 2025
Case Study / Beauty
Rare Beauty Eau de Parfum Launch
The launch of Selena Gomez's new Rare Beauty Eau de Parfum brought together creators and influencers in Los Angeles. Impulse amplified the event's social reach through instant photo delivery that made professional content immediately ready to share.
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$36M
Media value
Impulse drove 47% of the event's $76M total media value
Earned media value directly attributable to Impulse posts.
3.7M
Engagements
Impulse drove 74% of the event's 5M total engagements
Likes, shares, and comments on posts driven by Impulse.
A launch built for social amplification.
For the Los Angeles launch of its Eau de Parfum, Rare Beauty wanted every attendee to share the night as easily as they lived it. That meant Selena Gomez, the creators, the influencers, every guest in the room. Impulse captured the event in real time and sent personalized galleries to each guest's phone over WhatsApp or SMS. No app, no gap between the moment and the share.
The product, end to end
How Impulse powered the launch.
Built for guests, valuable for the brand. Guests get professional photography delivered to their phone in seconds. Rare Beauty gets the amplification on the other side. 98% of guests signed up because the experience was frictionless.
Guest facing
Sign up once, then every photo arrives on their phone
Step 01
9:41
Information
Take a selfie
Enjoy!
Rare Beauty
Eau de Parfum Launch
Get all of your Rare Moments
Complete this quick sign up to make the most of this event and never miss a photo.
Sign up
Guests sign up in seconds via the event link. Phone number only, no app required.
Step 02
9:41
I
ImpulseWelcome to Rare Beauty's fragrance launch. We'll capture every Rare moment and send them your way as they are taken. @rarebeauty @sephora
iMessage
Capture and delivery
Photos arrive in seconds, sent over WhatsApp or SMS. Sorted, personalized, ready to share.
Step 03
9:41
I
ImpulseYour first memory is ready. Here is your custom gallery. We'll add more photos as they come in, and don't forget to tag @rarebeauty @sephora. gallery.impul.co
The Rare EDP is made to be customized. Visit the Layering Lounge now to enhance your scent story.
Yes
iMessage
Brand push
Brand messages encouraged guests to share photography across social media, tag Rare Beauty, and stay connected to the launch throughout the evening.
Brand facing
app.hubspot.com / contacts / rare-beauty-edp-la
Contacts / Rare Beauty EDP / LA
HB
Hannah Berry
Phone+1 (213) 405-993
Emailhannahb96@gmail.com
EventRare Beauty EDP / LA
Age25 to 29
LocationBrooklyn, NY
Interested inMakeup, Beauty, Skincare
CRM capture
Every opt-in becomes a first-party profile carrying traits, source, and attribution. Synced into HubSpot or Salesforce.
insights.gradient.com / rare-beauty-edp-la
Rare Beauty Launch Insights
Powered by Impulse
Live report
Reach over 48 hours
+45% from Impulse
Amplification funnel
Opted in 92%
Received photos 74%
Downloaded 58%
Shared 42%
Audience age
0-2021-2424-3435-5455+
Post attribution
Impulse delivered74%
Other event posts26%
Analytics and insights
A dashboard showcasing Impulse results across engagement, social reach, demographics, and amplification.
The night, frame by frame
Six frames to tell the story.
Six moments from the night, picked to walk you through it. Impulse was on the floor the whole time, capturing every interaction and activation.
The setting
A signature pour, the Rare cards, the night begins.
The hospitality
Every guest greeted, every plate considered. Service that disappears.
The room
Make every moment Rare. Conversations under the room signature line.
The Layering Lounge
Fresh Bergamot, the night's signature, layered into the room.
The set
Music that scored every share, captured frame by frame.
The headliner
The artist behind the night's signature soundtrack.
How Impulse amplified the launch.
450M+
Potential reach
Impulse drove 45% of the event's 1B total reach
Driven by guest, influencer, and earned posts in 48 hours.
$36M
Media value
Impulse drove 47% of the event's $76M total media value
Earned media value directly attributable to Impulse posts.
3.7M
Engagements
Impulse drove 74% of the event's 5M total engagements
Likes, shares, and comments on posts driven by Impulse.
The event was significant on its own. With 98% of guests signing up, almost everyone in the room became a point of distribution. Impulse made the reach measurable and traceable. The activity did not stop when the night ended. It kept reaching audiences for the next 48 hours.
From the room
"Usually you get event photos weeks later and by then you never post them. Here, the photos were on my phone almost instantly and looked incredible. It made sharing in the moment effortless."Influencer guest / name withheld