450+
Fans signed up
Every one of them at Temple's private tailgate, not the full stadium
Case Study / Sports
Temple FanCam, powered by Impulse
Temple gave fans something simple: their game day photos. Impulse turned that moment into an opted-in fan channel and a repeatable model for universities.
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Fan Engagement
With Impulse, fans signed up and stayed engaged.
61%
Engaged with the poll
More than half of that day's sign-ups engaged with the poll
40%
Replies under 3 minutes
Fans answered while they were still at the tailgate
2%
Opt-out rate
Engagement stayed positive, and fans who saved photos took 2.6 each
White label experience
To Temple fans, it's simply FanCam.
FanCam, powered by Impulse, looks and feels like Temple from start to finish. Fans engage with Temple's brand while Impulse powers registration, personalized messaging and photo delivery behind the scenes.
Social Amplification
Fans share their photos on social media.
That engagement carried onto social media. Fans shared their Impulse photos, which put Temple and its sponsors in front of their friends and followers.
1
Download
Hundreds of branded photos saved to fans' phones.
2
Share
They post them to their feeds and stories.
3
Reach
Their followers see Temple and Grungo Law.
A fan opens a photo in their Impulse gallery and saves it to their phone.
OF
owls.fanLincoln Financial Field
owls.fan Game day with the Owls 🦉🔴 @templeowls
They post it and tag @templeowls, so Temple and Grungo Law reach their followers.
The value of engagement
One experience. More ways to engage.
Impulse turns photos and personalized communication into an engagement channel that connects fans with athletics, the university and sponsors while creating measurable value across the organization.
Fans
More personal experiences
Personalized photos and content connect fans to the moments they love.
Athletics
A direct line to fans
Engage fans before, during and after events with personalized messaging.
University
Stronger relationships
Build first party data that supports alumni and campus engagement.
Sponsors
Measurable engagement
Turn fan experiences into measurable sponsor interactions and activations.
Communication
Right message. Right moment.
Deliver personalized messages that inform, engage and drive action.
Revenue
Engagement that drives value
Create opportunities across sponsorships, ticketing, fundraising and NIL.
The Product, End To End
How Impulse works for fans.
Fans get their photos, and Temple gets a channel it owns.
Guest facing Sign up once, then every photo arrives on their phone
Step 01
9:41
Information
Take a selfie
Enjoy!
Get your photos from Temple FanCam!
Complete this quick sign up to make the most of this event and never miss a photo.
Phone Number *
US +1
Phone number
Fan Type
Select Fan Type
Next
Sign up
Fans sign up with just a phone number.
Step 02
9:41
12
TFTemple FanCam
You’re almost entered in our giveaway! 🎉
To complete your entry, reply with 1, 2, or 3:
1 — Student
2 — Alumni
3 — General Fan
Just reply with the number that best describes you.
1
Thank you for replying! You’re entered in the giveaway 🎉
Game day poll
Fans answered by text, and 53 replied in the first three minutes.
Step 03
9:41
Welcome to your gallery
Your pictures will appear in this gallery as they are taken.
Help your friends get their photos
Curated for you by Impulse
Photo gallery
Photos land in a personal gallery, ready to save and share.
Sponsor branding
Sponsors on every photo.
Impulse places sponsors in the photo, the gallery and the texts.
Full sponsor lockup
Temple and Grungo Law on every delivered photo.
Alternate watermark
The same sponsor, framed differently.
Sponsor Inventory
The photo is only one placement.
Add a presenting sponsor without changing the fan journey.
Frame sponsor placement Presented-by gallery language Named outbound prompts Post game reporting
Event Photography
Photos worth keeping.
Impulse delivered every photo from Temple's private tailgate to fans' phones, and Temple got an opted-in audience in return.
Fans and Cheer
Fans gathered around the cheer squad at the private tailgate.
Photo 1 of 6
Revenue Channels
Four ways to earn from one sign-up.
Fans sign up with Impulse once, and every channel runs on the same thread.
Sponsor Inventory
Grungo Law placement inside delivered fan photos.
NIL Moments
Athlete campaigns on photos fans already want.
Ticketing
Next-game offers to fans just in the building.
Giving
Reach alumni, donors, students and families.
For The Next Game
Bring Impulse to your next game.
Impulse works the same way for any athletics department.
The simple university pitch
Fans want their photos.
The school wants a direct relationship.
Impulse connects both and proves what happened.