WHITE CLAW AT COACHELLA | Impulse
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Festival spirits
WHITE CLAW AT COACHELLA cover

WHITE CLAW AT COACHELLA

Apr 18, 2025

The Ask

Create a high energy festival experience that captured attendees at speed while driving branded content sharing and measurable reach.

The Idea

Turn festival moments into branded social currency through instant delivery and watermarked assets.

The Need

Capture large volumes of festival guests quickly while delivering branded content without disrupting flow.

The Solution

Fast on site registration structured CRM capture and real time delivery of branded photos and GIFs through personalized galleries supported by tailored messaging.

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The Challenge

Deliver premium creator ready content instantly while capturing measurable social impact.

Sign Up Stage

Sign Up Stage

Individual Portraits

Individual Portraits

Roaming Photography

Roaming Photography

The Space

The Space

Cheers!

Cheers!

Enjoying the Space

Enjoying the Space

The Results

Impulse delivered a high performing branded content experience at Coachella. Guests received watermarked photos and GIFs instantly which encouraged continuous sharing throughout the festival. The combination of real time delivery tailored messaging and CRM capture extended White Claw’s presence beyond the activation and sustained visibility long after the event ended.

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