Free Sponsorship Proposal Template
Win sponsors with a proposal that shows who your event reaches, what each package includes and how you will prove results. Copy this free sponsorship proposal template, with event sponsorship package examples, and fill in your details.
Works in Google Docs, Word and any proposal tool · 9 sections · No signup
Or answer 7 questions and download a ready-made sponsorship proposal as a PDF
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Build Your Sponsorship Proposal as a PDF
Answer 7 quick questions, add your logo, and download a sponsorship proposal with your event details, your packages and how you will measure results for the sponsor.
What Should a Sponsorship Proposal Include?
A sponsorship proposal answers three questions for the sponsor: who will I reach, what do I get, and how will I know it worked?
This template covers all three in 9 sections, in the order sponsors read them. It works for sports teams, conferences, festivals and brand activations.
- 1
Cover Page
Event name, dates and who the proposal is for.
- 2
Why This Event Fits Your Brand
One short paragraph on the audience and goals you share with the sponsor.
- 3
Event Overview
What happens, when, where, and the results from your last edition.
- 4
Audience Profile
Who attends and how you know it.
- 5
Sponsorship Packages
Three to five tiers, with benefits and a price for each.
- 6
Activation Plan
How guests will see and interact with the sponsor at the event.
- 7
Measurement and Sponsor Recap
What you will report, and when the sponsor gets it.
- 8
Investment and Terms
Price, payment schedule, deadlines and exclusivity.
- 9
Next Steps
A decision date and one clear action.
Event Sponsorship Packages: How to Structure Your Tiers
Most event sponsorship packages are sold in tiers. Each tier adds visibility, guest interaction and data, so sponsors can choose the level that fits their budget.
Use these tiers as a starting point. Rename them, move benefits between them and set the prices from your own costs and audience.
| Package | Example benefits | Best for |
|---|---|---|
| Presenting or title sponsor | Naming rights ("presented by"), logo on every guest photo, category exclusivity, speaking or on-field moment, first look at the sponsor recap. | One brand that wants to own the event. |
| Gold | Branded activation space, logo on photo galleries, a sponsor message or poll to opted-in guests, VIP passes. | Brands that want to interact with guests, not only be seen. |
| Silver | Logo on signage and the event website, social mentions, a sampling or giveaway slot. | Brands that want visibility at a lower price. |
| Supporting or in-kind | Logo listing and thanks from the stage in exchange for product, drinks or services. | Local partners and product sponsors. |
| Add-ons | Single placements such as a photo frame, a session, a lounge or a Wi-Fi network. | Sponsors filling a gap in their package. |
How to Price Each Package
Start with what each package costs you to deliver. Then add the value of the audience the sponsor reaches, backed by numbers you can show: attendance, opted-in contacts and social reach.
Put a dollar value on guest posts with the earned media value calculator, and help the sponsor forecast their return with the event ROI calculator.
The Sponsorship Proposal Template
Replace everything in [brackets] with your own details. Keep each section short, and lead with the numbers that matter to this sponsor.
1. Cover Page
- [Event name] Sponsorship Proposal
- Prepared for: [Sponsor name]
- Prepared by: [Your name, title, email, phone]
- Event dates and location: [Dates] · [Venue, city]
2. Why This Event Fits Your Brand
- [Sponsor name] wants to reach [audience]. [Event name] brings [number] of them together at [venue] on [dates].
- This partnership helps [Sponsor name] [goal 1: e.g. launch a product, grow its customer list, build brand preference].
3. Event Overview
- Format: [conference, game day, festival, brand activation]
- Expected attendance: [number], based on [registration data, last year, ticket sales]
- Last edition: [attendance, signups, social reach or other results you can back up]
4. Audience Profile
- Who attends: [roles, age range, interests, location]
- Source: [registration data, post-event survey, ticketing platform]
- Why they matter to [Sponsor name]: [one sentence]
5. Sponsorship Packages
- Presenting sponsor: [benefits] · [$ price] · [1 available]
- Gold: [benefits] · [$ price] · [number available]
- Silver: [benefits] · [$ price] · [number available]
- Supporting or in-kind: [benefits] · [$ price or product value]
- Add-ons: [single placements sold separately, with prices]
6. Activation Plan
- Before the event: [emails, social posts, ticket page placement]
- At the event: [branded photo frame, sampling, presented-by moment, sponsor poll]
- After the event: [photo gallery, follow-up message, offer]
7. Measurement and Sponsor Recap
- We will report: [attendance, guest signups, branded photos delivered, social reach, survey answers]
- Recap delivered: [number] days after the event
- Format: [slides, PDF, live dashboard]
8. Investment and Terms
- Total investment: [$ amount]
- Payment schedule: [deposit and due dates]
- Deadlines: [logo files, product, activation plan sign-off]
- Exclusivity: [category exclusivity, if offered]
9. Next Steps
- Reply by [date] to secure your package.
- Book a call: [link or phone number]
Sponsorship Proposal Example: A Presenting Sponsor on Every Photo
A presenting package is easier to sell when the sponsor can see exactly where guests will meet their brand.
At Temple's FanCam tailgate, Grungo Law was the presenting sponsor. Its logo was on every photo fans received, on their photo gallery and in the messages that followed. In a proposal, that becomes one clear line in the presenting tier: "Your logo on every guest photo, delivered by SMS or WhatsApp."
See how Temple turned game day photos into sponsor inventory, or explore sponsor activation with Impulse.
Promise a Sponsor Recap You Can Deliver
Sponsors renew when the recap matches the proposal. Impulse counts guest signups, branded photos delivered and message replies for each event, so the numbers are ready when you report.
Build the recap itself with the free post-event report template.
Get a demoSponsorship Proposal Questions
What Is a Sponsorship Proposal?
A sponsorship proposal is the document you send a potential sponsor to ask for their support. It explains who your event reaches, what the sponsor gets in each package, how you will measure results and what it costs.
What Should a Sponsorship Proposal Include?
Include a cover page, why the event fits the sponsor, an event overview, an audience profile, sponsorship packages with prices, an activation plan, how you will measure and report results, terms, and next steps with a decision date.
What Are Event Sponsorship Packages?
Event sponsorship packages are bundles of benefits sold at set prices, usually in tiers such as presenting, gold, silver and supporting. Each tier combines visibility, guest interaction and data, so sponsors can pick the level that matches their budget and goals.
How Do You Price Event Sponsorship Packages?
Start with what each package costs you to deliver, then add the value of the audience the sponsor reaches. Back the value with your own numbers: attendance, opted-in contacts and the earned media value of guest posts. Check the prices against what comparable events in your market charge.
How Long Should a Sponsorship Proposal Be?
Short enough to read in one sitting. Keep the core proposal to the sections in this template and move details such as floor plans, past recaps and full terms into an appendix.
How Do I Show Sponsors What They Got?
Send a sponsor recap after the event with the numbers you promised in the proposal: attendance, guest signups, branded photos delivered, social reach and survey answers. Build it with the free post-event report template and add a slide for each sponsor.
Can I Use This Template in Google Docs or Word?
Yes. Copy the template or download it as a text file, then paste it into Google Docs, Word or your proposal tool. Replace everything in brackets and add your logo, photos and prices.