Case Study / Spirits
Impulse helped Espolon run the WhatsApp prompts, votes, and watermarked photo delivery behind a game driven cocktail competition.
Prompts, quizzes, votes, and replies moved through WhatsApp.
Send
Prompts reached guests in the moment.
Reply
Votes came back in the same thread.
Confirm
Guests knew their action counted.
Guests received watermarked galleries quickly, when they were most likely to save and share.
Deliver
Photos landed while energy was high.
Save
Guests kept their favorite shots.
Share
Watermarks kept Espolon attached.
The role Impulse played
Cocktail Fights asked guests to participate, not just watch. Impulse made that easier by handling the guest communication layer: prompts, voting, replies, and watermarked photo delivery all worked through one familiar message flow.
Guest-facing output
The guest side needed to feel lightweight. Impulse kept the interactive parts of the event inside WhatsApp, then used that same flow to return branded content guests could save and share.
Sign up once to receive game prompts, voting moments, and your event photos.
Guests entered through a simple signup so the event team had a direct channel for the night.
Welcome to Cocktail Fights: La Resurreccion. We will send your pictures as they are taken.
Vote for the secret ingredient. Reply with the number or name: 1 Soursop, 2 Plum Gochu, 3 Chai Cardamom, 4 Yuzu Juniper Thyme.
4
Thanks for voting. Your vote is being counted.
Quizzes and votes lived inside WhatsApp, so participation felt like answering a normal message.
Photos are added to your gallery as they are captured.
Watermarked galleries gave guests something to keep while Espolon branding stayed attached.
Client-facing output
The client side mattered because the event was live. The team needed a simple way to prepare prompts, collect replies, deliver galleries, and understand what guests did.
Broadcasts
Messages and replies
Welcome message
Guest onboarding
Sent
Secret ingredient vote
Quiz and voting
Sent
Vote reminder
Participation prompt
Sent
Vote thank you
Reply confirmation
Ready
Gallery delivery
Watermarked photo link
Live
Live control
Next message
Next action
Send a vote prompt, reminder, or gallery message to active guests.
Audience
Signed in
Replies
Tracked
Voting
Prompted
Photos
Delivering
The team could run prompts, voting, reply tracking, and gallery delivery from the same messaging layer.
Post event summary
PostHog dashboard
Messages
560+
Guest responses
50+
Gallery views
Nearly 500
Downloads
140+
Event activity
Espolon could read the event through the same PostHog-style reporting view used across the case studies.
Message program
Impulse sat behind the communication layer of the night. Guests could be prompted at the right time, answer from WhatsApp, and receive watermarked galleries while the event still felt immediate.
Impulse gave Espolon a clear opening message: join the experience, expect photos, and stay reachable during the night.
The secret ingredient vote could be sent as a WhatsApp prompt, with guests replying by number or ingredient name.
Once photos were ready, Impulse used the same channel to send galleries guests could save and share.
The proof
The event data shows a compact but active guest flow. People signed up, received messages, replied to prompts, viewed galleries, and downloaded watermarked photos from the night.
Prompts, reminders, voting, and photo delivery all moved through one guest communication layer.
Replies gave the team a practical way to collect participation signals during the event.
Guests entered the Impulse flow through public signup paths and stayed reachable for the night.
Guests returned to the branded photo experience after the event moments were captured.
Impulse organized a high energy event into guest galleries that were easy to revisit.
Downloads showed guests wanted to keep the content, with the Espolon watermark living on in saved galleries.
Impulse kept the event moving by sending timely prompts while guests were already in the room.
Quizzes and votes became simple message replies instead of another app, screen, or manual process.
Watermarked photos were built to be saved and shared, giving Espolon a place in guests phones and galleries after the event.
Final argument
Impulse helped Espolon make Cocktail Fights interactive from the guest's message thread.
The same message flow carried game prompts, votes, replies, gallery links, and branded photos. Because images arrived quickly and carried Espolon watermarks, the content was built to be saved, shared, and kept in guests galleries long after the night ended.