Florida State cheerleaders beside the Seminoles United welcome sign at the FSU vs. Alabama weekend

Alumni & Donor Engagement Tuscaloosa 2026

Case Study / Alumni & Donor Engagement

FSU vs. Alabama Weekend One Weekend. More Ways to Connect.

Celebrating the people, connections and moments that make Seminole weekends special.

From alumni gatherings to game day, Seminoles United used Impulse to send timely SMS updates and personalized event photos. Guests enjoyed the weekend and relived their favorite moments. To guests, it was simply Seminole Snapshot.

Scroll

Friday Night | Private Social

The Weekend Starts Here.

Seminoles United opened the weekend with a private social for alumni and donors. Seminole Snapshot sent each guest event details, giveaways and updates by SMS. Guests got their event photos in real time and shared their favorite moments that night.

Private event sign and garnet and gold balloons outside Downtown Social — A Private Kickoff

Seminoles United took over Downtown Social for an evening with alumni and donors.

Alumni and donors gathered around tables at the Friday night social — The Room

Guests caught up over food and drinks the night before the game.

A smiling guest holding up her phone to show her Seminole Snapshot photo gallery — Photos in Hand

One guest was a big fan of her photos and encouraged other guests to sign up.

Saturday Morning | Game Day Tailgate

Game Day. Seminole Style.

On Saturday morning, Seminole Snapshot guided guests to the tailgate with directions and live updates. Guests got their game day photos in real time, ready to save and share.

Wayfinding

Why it was needed

The tent sat on The Quad at the University of Alabama, a busy game day space where “The Quad” is not an address.

What guests received

The game day SMS with the tailgate time and place, plus a map of The Quad with the tent starred at University and Sixth.

9:41

Seminole Snapshot

WAKE UP, NOLES—IT’S GAMEDAY! 🍢🏈 Before kickoff, come spend the morning with Seminoles United at our official pregame tailgate. 📍 The Quad at the University of Alabama ⏰ 11:30 AM–1:30 PM 🍴 Food provided + drink tickets available for purchase We’ll see you on The Quad!

iMessage

Working with Impulse was a great experience from start to finish. We used the platform across several Seminole Boosters events, including our evening social, game day tailgate and 50th Anniversary Hall of Fame celebration. The Impulse team provided outstanding support and made the entire process simple and easy for our staff. We also surveyed our guests and received great feedback on the personalized text messaging and real-time photo delivery. Impulse has been a great partner, helping us create more engaging and memorable experiences for our members and guests. It’s a fantastic addition to our events.

Danielle Seliga, Seminole Boosters

The Weekend

3 Days. 3 Events. 1 Sender.

One sender followed guests from Friday night to the trip home. Each message changed with the guest: tailgate ticket or not, selfie or not, and where to go next.

Friday

Friday Night Kickoff

Downtown Social · 5:30–9 PM

Welcome to Tuscaloosa, Noles! 🍢 We have a full weekend ahead, starting TONIGHT!

We’re officially underway! 🎉 The Seminoles United Friday Night Kickoff is happening NOW at Downtown Social until 9 PM.

Great night, Noles! But we’re just getting started. Tomorrow, join us on The Quad before Florida State takes on Alabama!

Adapted

Guests without a tailgate ticket got a different message. It told them there was still time to join, with tickets on arrival.

Saturday

Pregame Tailgate

The Quad · 11:30 AM–1:30 PM

Almost tailgate time! 🙌 We’ll be waiting for you on The Quad starting at 11:30 AM.

WE’RE OPEN! 🍢 The Seminoles United Pregame Tailgate is officially underway on The Quad!

Kickoff is getting closer! 🏈 The Seminoles United Tailgate just wrapped up, and it’s time to head to Bryant-Denny Stadium.

Adapted

Guests not at the tailgate were thanked for Friday night and pointed straight to Bryant-Denny Stadium.

Sunday

Sunday Follow-Up

On the way home

Thank you for joining Seminoles United on the road and spending FSU vs. Alabama Weekend with us.

📸 Keep an eye on your phone for any final photos from the weekend.

Safe travels home, and we’ll see you at the next one.

Adapted

Guests without a selfie got a Seminole Snapshot signup link in every message, so they could still get their photos.

Retention Signals

2,000+ Messages in 3 Days. 98% Stayed Subscribed.

For alumni and donor events, the real test is whether guests welcome the messages. Only 2% opted out, and guests opened their galleries 500+ times.

2,000+

Messages sent

SMS updates and photo links over 3 days

98%

Stayed subscribed

Only 2% of guests opted out across 3 days

500+

Gallery views

Guests returned to their personal photo galleries

200+

Photos downloaded

Professional photos saved to guests’ own phones

200+ alumni and guests signed up 880+ photos captured

The Product, End to End

How Does Seminole Snapshot Work for Guests?

Guests get directions and their event photos by SMS. Seminoles United gets a direct channel it owns.

Guest Facing

Step 01

9:41

Info

Selfie

Enjoy!

Get your photos from SnapShot: FSU | Alabama Weekend

Complete this quick sign up to make the most of this event and never miss a photo.

Phone Number *

Sign Up

Guests signed up for Seminole Snapshot with a phone number and a selfie. No app required.

Step 02

9:41

Seminole Snapshot

Almost tailgate time! 🙌 We’ll be waiting for you on The Quad starting at 11:30 AM. 📍 The Quad at the University of Alabama ⏰ 11:30 AM–1:30 PM

WE’RE OPEN! 🍢 The Seminoles United Pregame Tailgate is officially underway on The Quad!

iMessage

Game Day Guidance

A reminder 30 minutes before the tailgate, then an SMS when the tent opened.

Step 03

9:41

Welcome to your gallery

Your picture will appear in this gallery as they are taken.

Curated for you by Impulse

Personal Gallery

Each guest’s professional event photos landed in their own Seminole Snapshot gallery.

Event Photography

Event Photos Delivered to Every Guest’s Phone.

Professional photos from Friday night and the tailgate went straight to the guests in them. Guests got something personal to keep. Seminoles United kept an opted-in audience.

A family of Florida State alumni smiling at a table during the Friday evening event

Friday Night Kickoff

Alumni and their families opened the weekend at Downtown Social, the night before the game.

Photo 1 of 6

What Seminoles United Keeps

The Relationship Continues After the Weekend.

The weekend ended, but the connection didn’t. Seminoles United now has a direct, opted-in line to the alumni and donors who traveled with it.

An Opted-In List

98% of guests were still subscribed when the weekend ended.

A Known Audience

Where age was known, 61% of guests were 35 to 54.

A Sender They Recognize

Every message came from Seminole Snapshot, so the next one arrives from a familiar name.

A Playbook for Next Time

The same setup works for the next road game, donor event or alumni weekend.

For Your Next Event

Plan Your Next Alumni Weekend With Impulse.

Impulse works the same way for alumni associations, booster clubs and athletics departments. You get SMS updates, event photo delivery and first-party data in one place.

Book a demo → Impulse for collegiate athletics → See how Temple used Impulse at home games →

Guests need to know where to go.

Your program needs every guest to feel looked after.

Impulse does both in your program’s name, and shows you what happened.