ADWEEK House Cannes Lions guests on the Riviera terrace

Conference messaging Cannes, France 2026

Case Study / Live Event Messaging

ADWEEK House Cannes Lions / Six Days on the Croisette

Six days of sessions, rooms, performances, receptions, and schedule changes. Impulse gave ADWEEK House one live messaging channel, tailored to each guest group and used to guide timings, rooms, stages, photo delivery, and follow up.

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Messaging channel

6,500+

guest messages delivered

Impulse gave ADWEEK House a direct line to guests across the week. One messaging channel carried programming reminders, speaker moments, subscriber access, photos, app prompts, and post event follow up.

Subscriber group

Meet the Editors starts at 8:15 AM.

Arrive early for front row access.

General attendees

Doors open at 9 AM.

Ashley Graham and JCPenney kick off at 9:20 AM.

Photo guests

Your gallery is ready.

View, download, and share your ADWEEK House photos.

Messaging enabled

Live

guidance inside the message flow

Wayfinding lived inside the same channel. Guests received room reminders, schedule changes, capacity notes, performances, receptions, and reasons to return at the moments they needed them.

Arrive

Le Majestic

Session

9:20 AM

Reception

6 to 8 PM

Capacity updateSchedule changeLocation reminder

The role Impulse played

A live communication layer for a moving conference.

ADWEEK House brought leading marketers and creatives to Hôtel Barrière Le Majestic for Cannes Lions 2026. The program moved quickly. Sessions changed, rooms filled, speakers arrived, receptions started, and different guests needed different information. Impulse gave ADWEEK a way to communicate with individuals throughout the conference, based on their agenda, access, interests, and context. Guests knew where to go and what was worth their attention. ADWEEK had a direct way to guide the experience as it happened.

A wide view of ADWEEK House programming on the Riviera terrace — The house

A full room at ADWEEK House, framed by the Cannes Lions backdrop.

A speaker shares a programming moment beneath the palms — The portrait

A captured guest moment, ready for the gallery.

Guests pause for a portrait inside the arched Cannes venue — The room

Guests packed into sessions as photographers captured the room.

One guest journey

A week of useful messages, one step at a time.

From the first opt in to the final follow up, Impulse worked like a live messaging companion for the week. Each guest could receive the update that matched their moment, their schedule, their access level, and what they had already done. Wayfinding, photo delivery, and links all came through the same message thread.

Step 01

Sat 21 Jun

9:41

Impulse

You're in ✨ Welcome to ADWEEK House: Cannes Lions. We'll send useful updates and any photos captured of you while you're here.

08:14

iMessage

First contact

The guest opts in once and immediately understands what the channel is for. Updates, useful guidance, and captured photos all arrive in one place.

Client facing

A live view of the audience and the results.

Once guests were receiving useful communication, ADWEEK could see the other side of the system. Teams had a view of opted in guests, audience groups, targeted sends, gallery activity, and message performance as the week unfolded. The 1,435 signups were the people who entered the channel. The larger numbers show the message and guidance activity created from those interactions.

How the channel worked

Every message connected a guest group to the next action.

On the client side, Impulse linked the audience segment, the message, and the action ADWEEK wanted to support. That made messaging useful for conferences with multiple rooms, tracks, VIP groups, and shifting schedules.

Segment

Subscriber, VIP, speaker, guest

Send

Agenda, capacity, room, benefit

Move

Arrive, join, return, share

Audience groups

MC Subscribers Priority access reminders

DO VIP guests Reception and line updates

SR General attendees Daily agenda prompts

+ Manual updates Capacity and room changes

Message command center

Targeted sends

Built around agenda, access, and timing

AgendaAccessRoomTimingCapacity

Messaging control

Teams could see audience groups, planned sends, live updates, and what each guest segment needed next.

Impulse insights / ADWEEK House

Audience, opt in, and message reporting

PostHog

Opted in guests

1,435

Audience insights

FemaleMale

18 to 24

25 to 34

35 to 44

Messages sent

6,524

Gallery clicks

185

Communication reporting

ADWEEK could see who was signing up, which audience groups were engaging, and how messages, galleries, and event updates performed in real time.

What it made possible

Messaging turned attention into action.

6,500+

Messages delivered

The total volume of guest messages sent across welcome flows, agenda prompts, room updates, photo delivery, and follow up.

Live across six days

1,400+

Guided moments

Repeated message touchpoints that helped opted in guests move through ADWEEK House with less friction.

Message driven guidance

5,000+

Images shared

Delivered photo content gave guests something worth saving, posting, and carrying into LinkedIn and other platforms after the event.

Content after the moment

ADWEEK House drew the industry's sharpest marketers to the Croisette. Impulse helped turn that attention into directed movement through messaging. Instead of relying on static signage or broad announcements, ADWEEK could send guests the details that mattered to them. The result was a more useful guest experience and a stronger communication model for any event with multiple rooms, tracks, access tiers, or changing schedules.

Every number on this page is measured inside Impulse, tracked across guest opt ins, message delivery, photo capture, gallery activity, and event engagement. Not modelled, not surveyed, not estimated.

The week, frame by frame

More moments from ADWEEK House.

A second set of moments from the Croisette. These frames show the content guests could receive, revisit, and share after each touchpoint.

A live conversation reaches guests seated across the terrace — The reception

Reception moments and networking, captured as they happened.

Guests take in the Riviera view between ADWEEK House moments — The capture

A guest captures the moment while Impulse delivers the gallery.

Guests together on the rooftop with Cannes in the background — The Croisette

Rooftop moments with Cannes behind them, delivered back to guests after the event.

Beyond the room

Messaging kept the relationship going after the venue.

Impulse also helped ADWEEK carry brand touchpoints beyond the physical event. After guests attended a session, received a photo, or engaged with a message, the channel could send them to the client destinations that mattered most. Campaign pages, content hubs, websites, galleries, and other digital experiences could all be distributed through the same guest relationship.

ADWEEK House follow up

Delivered after the experience

Thanks for joining ADWEEK House at Cannes Lions. Explore the recap, view your gallery, and keep following the conversations from the Croisette.

ADWEEK House session shared by an attendee

Campaign linkContent hubGuest gallery

Share ready content package

Photo delivered →Guest shares →Network reach

Each delivered asset gave guests a reason to post about ADWEEK House on LinkedIn and other platforms. The event kept travelling after people left the room.

Reach beyond the room

Delivered content becomes distributed reach.

Impulse Content delivered

Guest gallery

Photos and recap links

Professional network posts

Social platforms

Shared moments and mentions

Client destinations

Campaigns, hubs, and websites

Content reaches guests

Guests have something worth sharing

ADWEEK reach extends beyond Cannes

By delivering photos, recap links, and relevant content directly to guests, Impulse gave ADWEEK more than a follow up message. It created shareable assets that could travel into LinkedIn feeds, social posts, campaign pages, and other client owned destinations after the conference.

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